Privacy Policy

RayAid ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at rayaid.co (the "Site") or purchase our products.

By using the Site, you consent to the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide to Us

Order information: name, billing address, shipping address, email address, phone number, and payment details (processed securely by our payment providers — we do not store full payment card numbers).
Account information: if you create an account, your login credentials and order history.
Communications: information you provide when you contact our support team, leave a review, participate in a survey, or subscribe to our newsletter.

Information Collected Automatically

When you visit the Site, we automatically collect certain information about your device, including:

IP address, browser type, operating system, and time zone
Pages viewed, products browsed, referring websites, and how you interact with the Site
Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

Process and fulfil your orders, including shipping and order confirmations
Communicate with you about your order, account, or enquiries
Send marketing communications, where you have opted in (you can unsubscribe at any time)
Screen orders for potential risk or fraud
Improve and optimise our Site, products, and customer experience
Show you relevant advertising on other platforms (see Section 4)
Comply with legal obligations

3. Sharing Your Information

We do not sell your personal information. We share your information only with:

Service providers who help us operate our business, such as payment processors, shipping and fulfilment partners, email marketing platforms, and customer support tools
Ecommerce platform providers (e.g. Shopify) that host our online store
Advertising and analytics partners (e.g. Meta, Google, TikTok) to measure and improve our marketing (see Section 4)
Law enforcement or regulators where required by applicable law, regulation, or legal process

All third-party providers are required to protect your information and use it only for the purposes we specify.

4. Advertising & Analytics

We use third-party advertising and analytics services to understand how customers use our Site and to deliver relevant advertising. These may include:

Google Analytics — to understand Site traffic and usage
Meta (Facebook/Instagram) Pixel — to measure ad performance and show you relevant ads
TikTok Pixel and other advertising tags

These tools may collect information about your online activity across different websites over time. You can opt out of interest-based advertising through your device settings, browser settings, or the opt-out tools provided by these platforms.

5. Email & SMS Marketing

If you opt in to our mailing list, we will send you emails about new products, offers, and updates. Every marketing email includes an unsubscribe link.
If you opt in to SMS marketing, message and data rates may apply. Reply STOP at any time to unsubscribe.
Transactional messages (order confirmations, shipping updates) will be sent regardless of your marketing preferences, as they are necessary to fulfil your order.